A new show feature for 2025 - Green Coffee Connect is an area of the show created to foster a thriving green coffee industry.

In 2025 we have created a new program: Green Coffee Connect, which is a space created to promote promising relationships in the coffee industry.

Welcome to Green Coffee Connect, an event at the forefront of fostering an inclusive environment for shared knowledge and networking for the green coffee industry. In 2025, our event will offer a dynamic platform for participants to engage in enriching learning experiences and forge valuable connections.

Join us for Green Coffee Conversations, where industry experts share their insights and expertise to the World of Coffee community, offering participants invaluable lessons to elevate their coffee businesses. Whether you're an experienced green coffee trader or someone just exploring this sector of our industry for the very first time, we invite you to join us to learn, grow, and connect.

At Green Coffee Connect, we believe in the power of connection and knowledge-sharing to drive positive change within the coffee community. Best of all, participation is entirely free, ensuring accessibility for all who wish to join us on this journey of growth and collaboration. Don't miss out on this opportunity to connect, learn, and thrive at Green Coffee Connect 2025.

Green Coffee Conversations

This informal series of Talks will be hosted by industry experts, professionals, academics, and entrepreneurs to foster continued learning and growth within this vital specialty coffee sector. These sessions are open to all World of Coffee attendees and are designed to inform experienced professionals as well as those just getting started in the green coffee trade.

These sessions are occasionally paired with cuppings and tastings so attendees can enjoy a sensory exercise to enhance their understanding of topics and theory. There will also be the possibility to explore aspects of the new coffee value assessment format developed by the SCA (CVA), as well as the opportunity for participants to learn about the intrinsic and extrinsic values of coffee.

Conversations will include industry experts, practitioners, academics, and entrepreneurs to foster continuous learning and growth within specialty coffees. These sessions will be open to all World of Coffee participants and are designed to inform experienced professionals as well as those just starting out in this industry.

These conversations can include cupping or tastings so that attendees can enjoy a sensory exercise that enhances their understanding of the topics and theory. There will also be an opportunity to explore aspects of the new coffee value assessment format developed by the SCA (CVA), as well as the opportunity for participants to learn about the intrinsic and extrinsic values of coffee.